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Communication in an Evolving Biotech Market

 

๐Ÿ’ก What are some of the biggest trends impacting biotech and how can leaders use this moment as a learning opportunity for their team?

Krysta Pellegrino, Chief Client Officer at Health + Commerce, hits on two important points:

๐Ÿ‘‰ Biotech has hit a rough patch. Yet, whether the information is positive or negative, our clients need counsel on scenario planning, messaging, preparing executives and other spokespeople, and reaching stakeholders with that narrative.

๐Ÿ‘‰ This moment in time is also a great opportunity to mentor team members about negative news flow and crisis communications. As a leader, provide context and rationale and empower your team through this process.

 

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