Communication in an Evolving Biotech Market

 

💡 What are some of the biggest trends impacting biotech and how can leaders use this moment as a learning opportunity for their team?

Krysta Pellegrino, Chief Client Officer at Health + Commerce, hits on two important points:

👉 Biotech has hit a rough patch. Yet, whether the information is positive or negative, our clients need counsel on scenario planning, messaging, preparing executives and other spokespeople, and reaching stakeholders with that narrative.

👉 This moment in time is also a great opportunity to mentor team members about negative news flow and crisis communications. As a leader, provide context and rationale and empower your team through this process.

 

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