What is Integrated Marketing Communications and how does it maximize impact for medtech and healthcare brands?

 

💡 What is Integrated Marketing Communications (IMC) and how does it maximize impact for medtech and healthcare brands?

Karrie Hawbaker, shares her insights:

➕ IMC starts with data, insights and a deep understanding of the audiences we are trying to reach. What is their motivation? What drives their behavior? Where do they go to get information?

➕ Insights shape an authentic, unified and distinctive story that we bring to life through compelling creative.  

➕ A strategic channel mix delivers that unified story across traditional and digital advertising, public relations, sales, and more with the consistency and frequency to drive audiences to act.  

IMC allows us to make the most out of every dollar in a world where marketing budgets are constricting. An integrated, omni-channel approach gives us greater frequency, campaign efficiency, and impact. This holds true whether we are talking about a disease state awareness campaign for patients, physician demand gen, or shaping a company’s corporate brand story. 

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