Women’s Health Month: Insights and Reflections from Tanya Rodante
Women’s Health Month is an important reminder of the unique health challenges women face and the work needed to address these issues. Observed each May, this initiative serves as a time to keep women’s health at the forefront through awareness, education and advocacy.
Last month, Tanya Rodante attended two healthcare events centered on women’s health: the American College of Obstetricians and Gynecologists (ACOG) Annual Clinical & Scientific Meeting and MedtechWomen. Tanya has over 20 years of experience in marketing and communications in the health tech industry, as well as a passion for women’s health. She’s led strategic marketing programs for women’s health innovations that address breast cancer, fertility, reproductive health and aesthetics.
We sat down with Tanya to get her takeaways from these events.
Q: Why are conferences like these important?
A: These events are crucial for highlighting critical issues and the latest research and technological advancements, innovative treatments, diagnostic tools, and preventive measures that can significantly improve outcomes. In addition to advancing innovation, these events can influence policy decisions and lead to the development of supportive laws and regulations. By creating a sense of collaboration, knowledge and data sharing among women’s health leaders, conferences like these inspire continued efforts to improve health outcomes and generate funding.
Q: What changes are you seeing in the women’s health space?
A: This year, the White House administration issued an executive order to fund more research and investment in women’s health. Many in the healthcare industry whom I speak with see that order as a catalyst. Connecting with clinicians and leaders in women’s health provoked insightful conversations about ongoing developments in the obstetrics and gynecology fields. I left feeling impressed and optimistic, but we have so much more to do.
Q: What key points from the events should more people know about?
A: At the MedtechWomen forum, the focus was on opportunities that included reproductive health but went much broader. For instance, did you know that rheumatoid arthritis affects women more disproportionately? And dementia? And asthma? It is so important to invest in all of women’s health: it’s a multi-billion dollar market – and there is so much potential to improve outcomes and quality of life.
Q: How did these events leave you feeling?
A: Working in healthcare marketing and communications feels incredibly important. I am thrilled to be able to work with innovative companies in such a dynamic field.
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At Health+Commerce, women’s health is a priority each month of the year. As a company founded and primarily led by women, these issues impact us every day personally and professionally. Continued attention to women’s health issues is critical, and we’re proud to work with some of the world’s most innovative companies that are developing cutting-edge therapies to improve outcomes for women.
